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We are absolutely delighted to introduce you to our team!

We are highly organised and take pride in what we do. As a husband and wife run company we can ensure that everything runs smoothly and professionally. Although we don't employ anyone full time we have an amazing team around us who we rely on and who are absolute experts at what they do! This works perfectly for us because we are trusting professionals who run their own businesses and like us, their reputation is everything! If you are buying a car from us we hope you will find us all efficient all the way through the process and hope that you are beyond delighted with our service!

Baron Joseph Cole (Managing Director) - Purchases and sales

Baron has 25 years experience in the car business but has been around it all his life, growing up around his father's showrooms. He is meticulous about what he buys and only buys cars directly from their owners. For Baron, it's more about buying the right cars and then they sell themselves, in fact he tends to buy cars that he loves himself! Baron has grown the business with his wife Sarah into an award-winning business with a national reputation, he has been featured in the local press for organising charity events in aid of Julia's House the Dorset Children's Hospice including a high-profile charity 2-day banger rally which raised £43k and also in the national press for buying cars from the Royal Family. Cars are Baron's life-long passion and he loves sharing that with his customers, many of whom become friends.

Sarah-Louise Cole (Director) - Administration and car finance

Sarah-Louise is Managing Director of her own clothing brand but also handles all the administration for BJC Car Sales Ltd including the post, banking, accounts, private plate transfers for our customers and also car finance. If you would like us to organise car finance for you please call us on 01202 035731 to discuss your requirements. Sarah-Louise will be able to offer you either an HP or PCP quote through Moto Novo Finance who we have been registered in-house with for many years and organise it for you from start to finish to ensure a smooth transaction. We guarantee the interest rate will be competitive. Alternatively, for more specialist packages we can introduce you to our finance broker. If your existing car is on finance and you are part exchanging it we will incorporate paying that off for you as part of the process. 

Steve James (Pro Valet) - Car preparation and logistics

Steve is a vital member of the team. He is an expert car detailer with many years of experience so he is able to maintain the stock to a very high standard. Steve has worked on supercars and even hyper-cars worth several hundreds of thousands of pounds and is incredibly in demand, yet he commits part of his week every single week to us for which we are very grateful. As well as stock enhancement and maintenance Steve also helps with collecting cars and general logistics.


Simon Stiles-King (Pure Funding Services) - Specialist car finance 

Simon is our go-to independent professional finance broker for all customer's specialist finance needs, as far as we are concerned he is the best in the business! Before starting his own brokerage Simon spent a long time as Business Manager at Bentley Motors where he won an award as recognition for his work. He has great relationships with all the major finance companies including Santander Consumer Finance, Close Brothers, PCF, Alphera, Aldemore, JBR Capital, Paragon, Hitachi and Northridge as well as many more. Simon will cater a package to suit you at a competitive interest rate and take you through the process with care and attention. If your existing car is on finance and you are part exchanging it we will incorporate paying that off for you as part of the process.

Oliver Irvine (Premier Vehicle Transport) - Car deliveries

Ollie is our go-to delivery expert, he will deliver your new car to you with a huge amount of care and professionalism to offer you the peace of mind you deserve when purchasing a car from us. Ollie is a car enthusiast and thoroughly enjoys moving some of the world's most prestigious cars, whilst in his care he looks after the cars more carefully than if they were his own. Having your new car delivered to you is one of the most exciting experiences.