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The Cole family, established in the car business for over 70 years


My grandfather Lenny Cole began his long career in the motor industry in Dorset in the 1940's after a lengthy spell in the British Army. Over time he gained a reputation within the industry for being a true gentleman.


During the 1960's, Lenny taught my father Barry the business at his original car sales site (pictured) and together they proved to be very successful, later buying the building next door to expand their operation. 


Years later, with Lenny retired, my father Barry taught me about the industry and from 1996 until 2005, we formed a partnership selling cars to the trade. In 2005 I set up a new company with my wife Sarah-Louise with the desire to run the business from the grounds of our Dorset country home under the new name BJC Car Sales. 


Since 2005, BJC Car Sales has gone from strength to strength and it became a Limited Company in 2010 with myself and my wife Sarah-Louise as co-directors. 

In 2016 we took a second location in Buckinghamshire just outside London to be more central for our customers. The move has proved beneficial being that we are now far more accessible for those travelling from the North or Midlands, easily accessible for those coming from London but still not to far from our existing customers in the South.

Having personally sold well over 10,000 cars, I am delighted to continue to buy and sell the most beautiful cars and this is what has always driven me. If we haven't yet met you and you love cars like we do, please don't hesitate to pick up the phone for a chat any time.

Baron J Cole.