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The Cole family, established in the car business for over 70 years


After serving in the British Army during World War II where he transported tanks through Africa and Italy my grandfather Leonard Lewis Cole began his career in the motor trade back in Dorset. Over the course of many years in industry he gained a rare reputation for being a true gentleman in the way he conducted his business (I hope I would have made him proud today by following in his footsteps). In 1948 he had my father Barry David Cole.

During the late 1960's, my grandfather Lenny taught my father Barry the business at his original car sales site on Barrack Road, Christchurch, Dorset and together they proved to be very successful, later buying the building next door to expand the premises (all three pictures are of the same property through the years). 


Years later, with Lenny retired, history repeated itself and my father Barry taught me the industry and from 1996 until 2005, we worked together supplying cars to the trade. In 2005 my wife Sarah-Louise and I set up a new company with the desire to deal in more exotic cars from the grounds of our Dorset country home under the new name BJC Car Sales. 


Since 2005, BJC Car Sales has gone from strength to strength and it became a Limited Company in 2010 with myself and my wife Sarah-Louise as co-directors. 

I am delighted to continue to buy and sell the most beautiful cars and this is what has always driven me. I tend to buy cars I like myself and then I advertise them, this means there isn't any salesmanship involved, just genuine enthusiasm and passion. If we haven't yet met you and you love cars like we do, please don't hesitate to pick up the phone for a chat any time.


Baron J Cole.