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The Cole family, established in the car business for over 70 years


My grandfather Lenny Cole began his long career in the motor industry in Dorset in the 1940's after a lengthy spell in the British Army where he was involved in transportation and encountered heavy combat during his service. Over the course of many years in the motor industry he gained a rare reputation for being a true gentleman in the way he conducted his business (I hope I would have made him proud today by following suit).

During the 1960's, Lenny taught my father Barry the business at his original car sales site on Barrack Road, Christchurch, Dorset (pictured) and together they proved to be very successful, later buying the building next door to expand the premises. 


Years later, with Lenny retired, my father Barry taught me the industry and from 1996 until 2005, we formed a partnership selling cars to the trade. In 2005 my wife Sarah-Louise and I set up a new company with the desire to deal in more exotic cars from the grounds of our Dorset country home under the new name BJC Car Sales. 


Since 2005, BJC Car Sales has gone from strength to strength and it became a Limited Company in 2010 with myself and my wife Sarah-Louise as co-directors. 

I am delighted to continue to buy and sell the most beautiful cars and this is what has always driven me. I tend to buy cars I like myself and then I advertise them, this means there isn't any salesmanship involved, just genuine enthusiasm and passion. If we haven't yet met you and you love cars like we do, please don't hesitate to pick up the phone for a chat any time.


Baron J Cole.