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The Cole family, established in the car business for over 70 years


After serving in the British Army during World War II my grandfather Lenny Cole began his career in the motor trade in Dorset. Over the course of many years he gained a reputation for being a true gentleman in the way he conducted his business. 

During the late 1960's Lenny taught my father Barry the business at his original car sales site in Christchurch, Dorset and together they proved to be successful, later buying the building next door to expand the premises (all three pictures are of the same property through the years). 


Years later, with Lenny retired, history repeated itself and my father Barry taught me the industry. From 1995 to 2005, we worked together supplying cars to the trade. In 2005 my wife Sarah-Louise and I set up a new company to deal in luxury cars from the grounds of our Dorset country home under the new name BJC Car Sales. We are still at the same property to this day.


BJC Car Sales became a Limited Company in 2010 with myself and my wife Sarah-Louise as co-directors. 

I am delighted to continue to buy and sell the most beautiful cars. I tend to buy cars I like myself and then I advertise them, this means there's no salesmanship involved, just genuine enthusiasm. Buying from us is like food shopping at your local baker, butcher or deli, you get so much more passion and expertise, you get the attention to detail that the larger dealerships may lack, we really care about every customer and appreciate every deal, our reputation is everything to us!

Thanks for reading our History Page,

Baron J Cole.