BJC Car Sales Limited
- Telephone:
- 07802 369166
- STAPEHILL ROAD, Wimborne, Dorset, BH21 7NF
History
The Cole family, established in the car business for over 70 years
After serving in the British Army during World War II my grandfather Lenny Cole began his career in the motor trade in Dorset. Over the course of many years he gained a reputation for being a true gentleman in the way he conducted his business. I would love to think that Grandpa Lenny would be proud of me today.
During the late 1960's Lenny taught my father Barry the business at his original car sales site in Christchurch, Dorset and together they proved to be successful, later buying the building next door to expand the premises (all three pictures are of the same property through the years). We are proud to have this trio of black and white photos on the wall in our office today.
Years later, with Lenny retired, history repeated itself when my father Barry taught me the industry. From 1995 (aged 16) to 2005, we worked together supplying cars to the trade. This was the most educational period of my career, visiting various dealers every single day to supply them with their stock, watching the best way to run a car dealership by seeing how these dealers operated, learning the way to do things and how 'not' to do things. In 2005 after almost a decade, I separated from my father in business but maintained a lovely personal relationship with him. My wife Sarah-Louise and I set up a new company called BJC Car Sales and we opened our first retail premises which over three hard-working years grew to 9 forecourts. By 2008 having had a few full-on years with very little time for family we re-evaluated our life and decided to sell the business and focus on dealing in luxury cars from the grounds of our Dorset country home. We are still at the same property operating in the same way to this day.
BJC Car Sales became a Limited Company in 2010 with myself and my wife Sarah-Louise as co-directors of BJC Car Sales Ltd.
In 2020, the year of the COVID outbreak we decided to embrace our home life even more and decided to get some animals, creating a hobby farm. Starting with just one dog, we now have dogs, cats, alpacas, ponies and some cute little pigs! We often share posts of our home-life including the 'farm' as well as business on the @bjccarsales Instagram page where we have a private following of a few thousand customers and friends who enjoy the updates.
We are delighted to have remained a small family business. Buying from us is like food shopping at your deli or clothes shopping at a boutique, you get more passion, expertise and attention to detail than the larger dealerships, we really care about every single customer and appreciate every deal, our reputation is everything to us! We have been rated number one car dealer in Dorset out of over a hundred on the Car Dealer Reviews league tables and have been officially highly rated several years in a row by Autotrader.
I am so grateful to have grown the loyal customer base we have, many of whom regularly check out the website to see what cars we have coming in. We meet the loveliest people and I feel really content about who we are and what we do, with no desires to grow any larger as a business, just to simply maintain what we do and continue to be really good at it.
Thanks so much for taking the time to read our History Page,
Baron J Cole.