Baron has over 20 years experience in the car business but he's been involved in it all his life, growing up in and around his father's car showrooms. Passionate about finding the finest cars, Baron only buys cars either directly from their owners or is put on to them through many of his trusted contacts. Once he's sourced the right car he buys it himself and only then offers it for sale. Known in the industry to be very particular and for understanding what he is doing, Baron is very respected among dealers and has established himself as one of the most knowledgable operators in the UK today. He is also known by many as THE UK's MOST COMPETITIVE DEALER and will always do a deal if he can, even with a small margin. Choosing to stock only a handful of special cars so it remains very much like a hobby, Baron only tends to buy cars he likes himself and then there is no salesmanship involved with customers, just genuine enthusiasm and passion. It's more about buying the right cars and then they sell themselves. Hobbies outside of work include spending time with the family and the dogs, socialising with his friends, photography and classic cars.