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The Cole family, established in the car business for over 70 years


My grandfather Lenny Cole began his long career in the motor industry in Bournemouth, Dorset in the 1940's after a lengthy spell in the British Army. Over time he gained a reputation within the industry for being a true gentleman.


During the 1960's, Grandpa Lenny showed my dad Barry the ropes at his original car sales site (pictured) and together they proved to be a success, later buying the building next door to expand their operation. 


Years later, with Grandpa Lenny retired, my father Barry taught me about the industry and from 1996 (when I was 17 years old) until 2005 we formed a partnership wholesaling cars to the trade. In 2005 we split the business and I set up a new business with my wife Sarah-Louise to run the business from the grounds of our home under the new name BJC Car Sales (my father Barry incidentally has just celebrated his 50th year in the car business in Bournemouth). 


Since 2005, BJC Car Sales has gone from strength to strength and we formed a Limited Company in 2010 with myself and my wife Sarah-Louise as co-directors. 

In 2016 we took a leap of faith and relocated BJC Car Sales Ltd from Dorset to a new home in Buckinghamshire to be more central for our customers. Our property has state-of-the-art offices and garaging for six cars. The move has proved very beneficial being that we are now far more accessible for those travelling from the North or Midlands, easily accessible for those coming from London but still not to far from our existing customers in the South.

After continued success in 2017 Sarah-Louise and I were delighted when Gary Slee chose to join us. He has had incredible career history and has proved to be a great asset to the business. Now a 'trio' rather than a 'duo', our team can me even more efficient. 

We are delighted to continue to supply great cars to lovely people and this is what has always driven us. If we haven't yet met you and you love cars like we do, please don't hesitate to pick up the phone for a chat any time.

Baron J Cole.