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The Cole family, established in the car business for over 70 years


Lenny Cole began his long career in the motor industry in the 1940's after a lengthy spell in the British Army. Over time he gained a reputation within the industry for being a true gentleman.


During the 1960's, Lenny showed his son Barry the ropes at his original car sales site (pictured) and together they proved to be a success, later buying the building next door to expand their operation. 


Years later, with Lenny retired, Barry taught his own son Baron about the industry and from 1996 until 2005 they formed a partnership wholesaling cars to the trade. In 2005 they split the business and Baron set up a new business with his wife Sarah-Louise to deal in the higher-end cars under the new name BJC Car Sales.


Since 2005, BJC Car Sales has gone from strength to strength, a Limited Company was formed in 2010 with Baron and Sarah-Louise as co-directors. 


Now with locations in both Dorset and Hertfordshire, BJC Car Sales Ltd has gained an excellent reputation for stocking a small selection of special cars and offering them for sale at fantastic prices. Turnover has exceeded £10m and BJC Car Sales Ltd has become a well known business among the public and trade, with many customers returning to us time and time again.